|
|
T-Mobile MDA II in Linux
Michl, Zbyněk ; Michal, Bohumil (referee) ; Kašpárek, Tomáš (advisor)
MSc. thesis deals with mobile digital assistant T-Mobile MDA II running Linux operating system. The first part presents device identification and parameters' specification of the MDA II. The second part focuses on selection of GNU distribution with Linux bootloader and Linux kernel support comparison. The subject of the last part is MDA II component code implementation and its merging into Linux kernel.
|
|
|
Support of service quality demands in radio access networks of high speed variants of mobile networks
Kuruc, Jiří ; Skořepa, Michal (referee) ; Novotný, Vít (advisor)
The work deals with the developmental stages (Releases) of the third generation UMTS net-works. It explains a partial improvement from Release 99 to Release 5 and Release 6 to im-prove the quality parameters of a mobile data transmission. In the practical part, there are measured qualitative parameters of the third generation networks that are available in the Czech Republic: UMTS, HSDPA, CDMA 1xEV-DO Rev.0 and Rev.A and UMTS-TDD. The measurements give reasonably achievable data rates in both directions (downlink & uplunk), a response time, quality of VoIP calls, a dispersion, a data-loss and an ability to transmit video with different data flows. The other aspects especially an availability of coverage and end-user terminals have been assessed wihin the each network. The work is supplemeted with a laboratory, which is focused on a practical comparison of the basic parameters of data transmissions of 2G and 3G networks.
|
|
|
Language humour as an instrument of marketing communication of T-Mobile company in the Czech Republic in years 2012-2014
Žížala, Jan ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
This Bachelor Thesis studies the topic of using situational and particularly the language humour in marketing communication, specifically of T-Mobile company in the years of 2012- 2013. The T-Mobile advertising campaign has gained a great success and popularity among both general and professional public, moreover has become a model example that is being copied by others. The aim of this Bachelor Thesis is to present and to analyse the key success factors of the campaign with emphasis on the analysis of the used language humour. The Introduction aims to present the topic; the Subject is divided into two parts. First part studies the history of language humour in the Czech advertising and points to the importance of Martin Jaroš, the author of a turning-point marketing concept of T-Mobile company, for Czech advertising. The second part consists of a description and analysis of both language humour and results of the T-Mobile campaigns. The second part further consists of a comparison with the advertising competitors during a given period, and its potential influence to their campaigns; of analysis of other mobile operators success within social networking sites. The Conclusion discusses the future and the essence of using the language humour in marketing communication.
|
|
|
Czech language style of television advertising of the new millenium on the example of the T-Mobile's media campaign
Steklá, Kateřina ; Klabíková Rábová, Tereza (advisor) ; Zábrodská, Kristina (referee)
Czech language style of television advertising of the new millenium on the example of the T-Mobile's media campaign This bachelor thesis deals with the contemporary language style of Czech advertising on the example of brand communication/ advertising campaign of T-Mobile. The work is divided into two parts: theoretical and practical. The theoretical block introduces the context of advertising and shows the characteristics of advertising messages and language of advertising discourse. The focus is on the practical part which analyzes the advertising media campaign of T-Mobile and other operators published in the television from January 2012 to May 2013. The work observes the typical advertising characteristic of T-Mobile and deals with comparison of communication of T-Mobile with other operators.
|
|
|
Czech language style of television advertising of the new millenium on the example of the T-Mobile's media campaign
Steklá, Kateřina ; Klabíková Rábová, Tereza (advisor) ; Zábrodská, Kristina (referee)
Czech language style of television advertising of the new millenium on the example of the T-Mobile's media campaign This bachelor thesis deals with the contemporary language style of Czech advertising on the example of brand communication/ advertising campaign of T-Mobile. The work is divided into two parts: theoretical and practical. The theoretical block introduces the context of advertising and shows the characteristics of advertising messages and language of advertising discourse. The focus is on the practical part which analyzes the advertising media campaign of T-Mobile and other operators published in the television from January 2012 to May 2013. The work observes the typical advertising characteristic of T-Mobile and deals with comparison of communication of T-Mobile with other operators.
|
|
|
Language humour as an instrument of marketing communication of T-Mobile company in the Czech Republic in years 2012-2014
Žížala, Jan ; Klabíková Rábová, Tereza (advisor) ; Klimeš, David (referee)
This Bachelor Thesis studies the topic of using situational and particularly the language humour in marketing communication, specifically of T-Mobile company in the years of 2012- 2013. The T-Mobile advertising campaign has gained a great success and popularity among both general and professional public, moreover has become a model example that is being copied by others. The aim of this Bachelor Thesis is to present and to analyse the key success factors of the campaign with emphasis on the analysis of the used language humour. The Introduction aims to present the topic; the Subject is divided into two parts. First part studies the history of language humour in the Czech advertising and points to the importance of Martin Jaroš, the author of a turning-point marketing concept of T-Mobile company, for Czech advertising. The second part consists of a description and analysis of both language humour and results of the T-Mobile campaigns. The second part further consists of a comparison with the advertising competitors during a given period, and its potential influence to their campaigns; of analysis of other mobile operators success within social networking sites. The Conclusion discusses the future and the essence of using the language humour in marketing communication.
|
|
|
Digital Marketing Strategies - Combination of Digital Media Channels
Turazová, Barbora ; Klimeš, David (advisor) ; Huněk, Filip (referee)
The diploma thesis "Digital Marketing Strategies - Combination of Digital Media Channels" examines how the three telecom operators dominating the Czech market - T-Mobile Czech Republic, O2 Czech Republic and Vodafone Czech Republic - use the digital media channels within the communication with the customers. More specifically, it identifies and describes which channels do the companies involve into their marketing communication, how do they use them and why they have integrated them into the communication strategy. It also examines how the companies interconnect these digital media channels and how the channels can be combined to form an effective digital media strategy. By using the method of case study the companies ' digital marketing activities were examined. It was found that each company uses for its marketing communication the similar set of digital media channels, but the usage is different across the companies studied. Based on these findings I have identified three specific strategies - Diversified Content Strategy, Interactive Channel Strategy and Standardized Content Strategy. Each of the strategies has its advantages and disadvantages, which have been described and the strategies were compared. The findings also indicate that it is better to study the digital media channels as a whole,...
|
|
|
T-Mobile MDA II in Linux
Michl, Zbyněk ; Michal, Bohumil (referee) ; Kašpárek, Tomáš (advisor)
MSc. thesis deals with mobile digital assistant T-Mobile MDA II running Linux operating system. The first part presents device identification and parameters' specification of the MDA II. The second part focuses on selection of GNU distribution with Linux bootloader and Linux kernel support comparison. The subject of the last part is MDA II component code implementation and its merging into Linux kernel.
|
|
|
Support of service quality demands in radio access networks of high speed variants of mobile networks
Kuruc, Jiří ; Skořepa, Michal (referee) ; Novotný, Vít (advisor)
The work deals with the developmental stages (Releases) of the third generation UMTS net-works. It explains a partial improvement from Release 99 to Release 5 and Release 6 to im-prove the quality parameters of a mobile data transmission. In the practical part, there are measured qualitative parameters of the third generation networks that are available in the Czech Republic: UMTS, HSDPA, CDMA 1xEV-DO Rev.0 and Rev.A and UMTS-TDD. The measurements give reasonably achievable data rates in both directions (downlink & uplunk), a response time, quality of VoIP calls, a dispersion, a data-loss and an ability to transmit video with different data flows. The other aspects especially an availability of coverage and end-user terminals have been assessed wihin the each network. The work is supplemeted with a laboratory, which is focused on a practical comparison of the basic parameters of data transmissions of 2G and 3G networks.
|
|
|
Mobile applications to support T-Mobile brand
Tichý, Michal ; Pešek, Ondřej (advisor) ; Kolouchová, Daniela (referee)
This Bachelor thesis deals with mobile applications Našim pro radost and Můj T-Mobile created by T-Mobile company and their use in marketing. The tool of the thesis is analysis of the mobile applications, their functions, development and services they provide. The thesis includes two surveys, first based on interviews with managers, second based on the survey of users. The aim is to compare both surveys and make recommendations for future applications development. The first part contains important theoretical knowledge of the topic of mobile marketing and mobile applications. The basics for this part are the scientific studies, expert internet sources and literary sources. The second part is about analysis of T-Mobile company and applications of T-Mobile, survey of interview, survey of questionnaire and following comparison and recommendation for T-Mobile company. In this section, the sources are interviews with executives of T-Mobile and a semi-structured online questionnaire with users.
|
guest ::
